Partner Program — ASAP Builds

01 · The Problem

You don't have a lead problem. You have an ownership problem.

Vendors that don't talk to each other

One agency runs the ads, someone else built the website, a third tool sends the texts. Nobody owns the number — so nobody's accountable for it.

Leads that go cold in a CRM nobody trusts

Inquiries sit for hours. Follow-up depends on whoever's least busy. Your estimates get booked in spite of the system, not because of it.

No clear attribution for what marketing produced

You know what you spent. You don't know what it returned — which closed jobs actually came from which dollar.

The actual problem

The problem isn't another marketing vendor. The problem is that no one owns the entire path from lead → appointment → estimate → sale.

02 · How It Works

An engagement ladder, not a menu.

Three levels of responsibility — not three sizes of the same service. The difference between steps is who owns the work, not how many meetings you get. Most engagements start with the Roadmap and climb from there. Pricing shown is starting-at — final numbers come with your written proposal.

01 · Roadmap

We diagnose and prescribe.

We show you what's broken and give you the plan.

02 · Advisory

We architect and guide.

We tell your team what to build and make sure they're building the right thing.

03 · Embedded

We own and operate.

We take ownership of the growth system and make sure it runs.

01

Growth Roadmap

$5,000 flat · 3–4 weeks

Where most engagements start

We diagnose + build the plan.

A paid diagnostic — not a sales call in disguise. We audit every link in the chain from ad dollar to closed sale, then hand you a prioritized, written 90-day growth roadmap. It's detailed enough for your own team, your current agency, or any operator you hire to execute — with or without ASAP Builds.

Paid media + account audit
Lead-source + attribution audit
CRM + pipeline audit
Speed-to-lead + follow-up audit
Sales + close-rate analysis
Operational capacity review
Prioritized written 90-day growth roadmap

Credited toward your first month if we continue together. If we don't, the roadmap is still yours — a working plan, not a proposal in disguise.

02

Growth Advisory

from $3,500/mo · no performance share

Senior operator on your leadership team

We architect. Your team executes.

For owners who already have employees, agencies or contractors capable of execution — but need an experienced operator telling them what should be built, what matters first, and whether it's actually working.

ASAP Builds diagnoses problems, designs systems, creates the roadmap, reviews execution and helps leadership make better growth decisions. The client's team implements.

Biweekly operator working sessions
KPI + revenue review
Sales and close-rate coaching
Paid media audits + strategic direction
CRM architecture + follow-up blueprints
Funnel + attribution recommendations
Prioritization of what should be built next
Review + correction of work completed by your internal team or vendors

Scope

ASAP Builds does not perform day-to-day implementation at the Advisory tier. Your employees, agency or implementation partners execute the work. We make sure it's the right work, in the right order, and that it's measurably working.

Qualifier: $500K+ annual revenue Ad spend: $3,000/mo minimum Term: 90-day minimum

Best fit: businesses with internal or external execution capacity but no senior growth operator.

03

Embedded Growth Partner

from $8,500/mo + capped performance share

One accountable operator, end to end

We own the growth operating system.

For established contractors that don't want another agency to manage. ASAP Builds takes ownership of the systems connecting paid acquisition, lead management, CRM, follow-up, attribution and sales performance.

We coordinate the people, technology and vendors responsible for generating measurable growth — and we own the number.

Google + Meta paid acquisition
Dedicated media-buying support
CRM / GHL architecture + implementation
Speed-to-lead systems
Lead nurture + follow-up automation
Attribution + reporting
Sales pipeline measurement
Close-rate coaching
Growth vendor oversight
Strategic hiring recommendations for relevant growth roles
Weekly KPI / revenue reporting
Biweekly strategy sessions directly with the operator leading the account

What we own

Paid acquisition → lead capture → CRM → follow-up → appointment → sales measurement → attribution.

Not included unless specifically added

Organic social media management, ongoing website maintenance, graphic design, administrative work, sales fulfillment, office management or miscellaneous internal marketing requests.

Qualifier: $1.5M+ annual revenue Ad spend: $7,500/mo minimum Term: 6-month initial, then quarterly

Ideal fit: $2M–$15M+ established home-service companies.

04

Add-Ons

Optional modules — not included in any retainer

Specialized execution outside the core growth operating system is scoped separately. These are never assumed deliverables of an Advisory or Embedded engagement.

Content Engine

from $2,500/mo

Optional, separately priced. Quarterly shoot days, full editing, and a social manager posting consistently. 12–30 videos per shoot.

ASAP Bids

Licensed separately

Our visual estimating and proposal system — custom build, multi-user, integrated with the CRM. See ASAP Bids →

03 · The Performance Share

3% of attributed closed revenue from channels we operate. Nothing else.

The performance share applies to the Embedded Growth Partner tier only. It is calculated on revenue that is attributable to channels ASAP Builds is responsible for operating — not on your total company revenue, and not on business you'd have closed anyway.

Every lead our channels generate is tagged in the CRM. Attributed closed revenue appears in your weekly report. No baselines, no book audits — referrals, repeat business and every organic or non-ASAP source stay 100% yours.

$120,000

Closed from ASAP-operated channels

→

CRM

Tagged + attributed

→

3%

Applied, under the cap

→

$3,600

ASAP earns

Only channels we operate

Excluded, always: referrals, repeat business, and every organic or non-ASAP source. If we didn't operate the channel that produced the lead, it doesn't count.

12-month attribution window

Any lead our channels generated, closed within 12 months of first touch, counts. Long sales cycles are normal — we state the window plainly because this is where disputes happen.

Hard monthly cap, in writing

The share has a hard monthly ceiling, agreed in writing before kickoff. Your total cost is predictable and never open-ended.

Visible every week

Attributed closed revenue is a line in the weekly report, with the attribution behind it — you never wait for an invoice to see the math.

The uncomfortable part, out loud

A percentage means we make more when you make more — and it also means we're motivated to chase attributable revenue over everything else. We know that. It's exactly why the share is capped, why it's tied only to channels we operate, and why your referrals, repeat business and organic sources stay yours. We'd rather structure the incentive honestly than pretend it doesn't exist.

04 · Required Ad Spend

Separate from the retainer. Paid directly to the platforms.

Below the floor, the system can't produce the volume that makes the retainer pay for itself — so we don't take the engagement.

Growth Advisory

$3,000/mo minimum

Embedded Growth Partner

$7,500/mo minimum

05 · Who This Is For

We'd rather tell you now than 90 days in.

A fit

—An established home-service contractor
—Appointment-driven, high-ticket sales model
—Meets the revenue threshold for the chosen tier
—Has a real paid-media budget, at or above the floor
—Has the sales and operational capacity to handle additional lead volume
—Wants measurable attribution from lead to closed revenue
—Wants one accountable growth operator rather than disconnected vendors
—Leadership is willing to use the CRM and measurement systems being installed

Not a fit

—Looking for the cheapest agency
—Wants month-to-month work with no commitment
—Wants ASAP Builds to become internal admin staff
—Wants ASAP Builds to replace the sales team
—Has no sales capacity to handle additional leads
—Refuses to use CRM or process infrastructure
—Expects meaningful transformation in 30 days
—Wants miscellaneous marketing tasks rather than a measurable growth system

06 · How It Starts

From application to kickoff.

01

Apply

A short application covers revenue, ad spend, team, CRM, bottleneck and execution capacity — and routes you to the right engagement before we ever talk.

02

Discovery Call

20 minutes. Fit check — both directions.

03

Growth Roadmap

Paid diagnostic, 3–4 weeks. The written plan — then a proposal with your tier.

04

Kickoff

First priorities from the roadmap begin moving in week one.

Apply to Work with ASAP See the Engagement Ladder